EU Co-financed Projects

Project supported and financed by the European Union Funds

Project | POCI-02-0752-FEDER-029127

Backed under the incentive system

Designation of the project | Olive and Wine in Monte Novo and Figueirinha

Beneficiary entity | Sociedade Agrícola do Monte Novo e Figueirinha, Lda.

Region of intervention | Baixo Alentejo

Total Investment | 237.252,50 €

Financial support from the EU | 104.513,63 €

National / regional public financial support |

Project Overview

Project supported and financed by the European Union Funds under the SI Incentives Qualification and Internationalization.

The company Sociedade Agrícola do Monte Novo and Figueirinha, Lda, is a family business founded in 1998 that is mainly dedicated to the production of olive oils and common wines/liqueurs. The company owns a Winery and Winery with modern and efficient technology capable of producing quality wines and olive oils.

Taking into account its strategy the company presented a project to the incentive system within the framework of the Portugal 2020 Internationalization program, with a view to training and improving its internationalization process.

The company has as strategic objectives, the bet in a set of markets with high growth rates of wine and olive oil consumption; a range of high-quality wines and olive oils that can be distinguished from mass production.

The promotion strategy in the international markets (Russia, Angola, USA, Canada, Brazil, Mozambique, and China), is based on a set of actions, covering the areas of market characterization, conducting a Market Study, Promotional Material and Exhibition , Participation in International Fairs, Prospecting Actions, Reverse Actions, Point of Sale Promotion, Contracting of Technical Board and Participation in International Competitions.

In short, with the realization of this project, the investments to be made will not change the position of the company in its value chain but will aim to increase competitiveness, allowing it to essentially strengthen the marketing phase of the products produced for the international markets.

Designation of the project | Wines and Olive Oils from Alentejo to the World

Code of the project | ALT20-01-0752-FEDER-000900

Main goal | Reinforce the competitiveness of small and medium companies

Area of Intervention | Alentejo

Benefited Entity | Sociedade Agrícola do Monte Novo e Figueirinha, Lda.

Date of approval | 31-08-2015

Start Date | 02-05-2015

Conclusion Date | 01-05-2017

Total eligible cost | 249.450,50 EUR

Financial support from the European Union | FEDER – 112.252,73 EUR

Public National/Regional Financial Support |

Goals, activities and expected outcomes

A project funded and supported by the European Union Funds on the basis of the Internationalization and Qualification SI Incentive System. Sociedade Agrícola do Monte Novo e Figueirinha, Lda., is focused on the production of Alentejo regional wines and the production of olive oil. The Monte Novo e Figueirinha Estate has an area of 300 ha of flat land with good quality, near S. Brissos, about 5 km from Beja, in Alentejo.

Considering its mid to long term strategy, the company presented itself to a project of incentive systems, part of the Internationalization Portugal2020 program, with the goal of supporting their internationalization strategy.

The promotion strategy in the international markets of Angola, Bulgaria, China, Brazil, United States of America, Mozambique and Canada are based on a set of actions that cover the areas of market characterization, defining acting plans guided to the specificities of the company’s products and the target markets, creation of promotional materials, conduction of contact actions, inverse actions, commercial actions, wine tasting, participation in international fairs and international contests are actions with the goal of increasing the visibility and renown of the brands on the target market.

 

Designation of the project | Innovation Vouchers

Code of the project | 15/SI/2015

Main goal | Strengthen the competitiveness of small and medium companies

Region of intervention | Alentejo

Benefited Entity | Sociedade Agrícola Monte Novo e Figueirinha, Lda

Date of approval | 2015-08-13

Start Date | 2015-07-15

Conclusion Date | 2015-08-25

Total eligible cost | 18.600,00 euros

Financial support from the European Union | 13.950,00 euros

Goals, activities and expected outcomes

The present project encompassed the consulting and technological assistance services for the introduction of new methods of work organization and reinforcing the management capabilities of the main areas of business of the company, the oil mill and the cellar.

The main goal was adapting to the company the several software management tools to the areas of agricultural business:

  • Cellar management;
  • Olive mill management;
  • Production activities management.

The contracted services were adequate to the resolution of issues, better yet, for the improvement of organization methods and the improvement of the management capacity on the main areas of business of the company, the oil mill and the cellar. All the objectives established were achieved, as several innovative management tools were developed.

A real-time management system was put in place, perfectly responding to the needs of the promoted entity. The functionalities of the cellar and olive oil mill system control management introduced very significant improvements on the company’s management, making it more competitive and efficient.

Herdade da Figueirinha

Beja, Portugal

7800-740 São Brissos

GPS Coordinates

N38º03.032 – W7º55.615

Herdade da Figueirinha

Beja, Portugal
7800-740 São Brissos

GPS Coordinates

N38º03.032 – W7º55.615

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